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National Reading Campaign (Portugal)

National_Reading_CampaignAiming public awareness and support for the National Reading Plan’s programs and initiatives the National Reading Campaign publicises by mean of articles and interviews in newspapers and magazines, posters, brochures, leaflets, presentations at conferences, banners and messages in shop windows, street advertizing, TV and radio spots and programs. For campaign’s purpose the Commission for the National Reading Plan settled protocols and agreements with different media partners, such as newspapers, magazines and the national TV broadcast (RTP), and also with foundations and private companies that sponsor the Plan.

Target Group:For everyone;  
Internet:http: / / www.planonacionaldeleitura.gov.pt / index.php?s=textos & pid=2131 & tab1id=0 & tab2id=0

Institution:    (Commission for the) National Reading Plan (Portugal)